What term describes the process of people looking at and reacting to particular information?

• A. Public opinion
• B. Context
• C. Engagement
• D. Alteration

Answer: (C)

The idea being tested is how audiences actively interact with information. Engagement describes the process of noticing information, paying attention to it, interpreting it, and reacting—through reading, thinking, discussing, sharing, or acting on it. This fits the description of looking at and responding to information exactly, capturing both the attention and the response involved.

Public opinion is about the collective attitudes that emerge after people process information, not the immediate process of looking and reacting. Context refers to the surrounding factors that shape interpretation, rather than the act of engagement itself. Alteration isn’t a standard term for this concept. So engagement best describes the described process.